{"id":5831,"date":"2021-11-25T15:35:00","date_gmt":"2021-11-25T14:35:00","guid":{"rendered":"https:\/\/griffin-cp.com\/platforms\/smyk\/"},"modified":"2026-02-23T14:14:10","modified_gmt":"2026-02-23T13:14:10","slug":"smyk","status":"publish","type":"platforms","link":"https:\/\/griffin-cp.com\/de\/platforms\/smyk\/","title":{"rendered":"SMYK"},"content":{"rendered":"<h4><strong>SMYK ist eine ikonische Kindermarke mit einer Markenbekanntheit von 92\u202f%*, einem au\u00dfergew\u00f6hnlichen Markenvertrauen und einer klaren Marktf\u00fchrerschaft im Kindersegment. <\/strong><\/h4>\n<p>SMYK bietet das breiteste Sortiment an Kinderbekleidung und -schuhen, Spielzeug, Schulzubeh\u00f6r, B\u00fcchern, Multimedia, Babyzubeh\u00f6r sowie weiteren Produkten f\u00fcr Kinder im Alter von 0\u201314 Jahren und f\u00fcr junge Familien \u2013 darunter Produkte f\u00fcr M\u00fctter, Artikel f\u00fcr Haus und Garten sowie Produkte aus den Bereichen Sport und Freizeit.<\/p>\n<p>Die SMYK Group betreibt eine vertikal ausgerichtete E-Commerce-Plattform sowie \u00fcber 253 eigene station\u00e4re (\u201eBrick &amp; Mortar\u201c-)Gesch\u00e4fte in Polen und mehr als 48 Filialen im Ausland (in Rum\u00e4nien, der Ukraine und der Slowakei).<\/p>\n<p>Dar\u00fcber hinaus sind die Eigenmarken von SMYK \u2013 Cool Club und Smiki \u2013 sowohl online als auch in den station\u00e4ren Gesch\u00e4ften von Gesch\u00e4ftspartnern in 20 M\u00e4rkten in Europa und Asien erh\u00e4ltlich.<\/p>\n<p>Im Januar 2016 wurde die SMYK Group von der Eastbridge Group und Penta Investments \u00fcbernommen. Die Transaktion mit einem Gesamtwert von 247\u202fMio.\u202fEUR wurde in einem Konsortium mit Bridgepoint, einer f\u00fchrenden internationalen Private-Equity-Gesellschaft, durchgef\u00fchrt.<\/p>\n<p><em>*Quelle: KANTAR POLSKA S.A. (Dezember 2023)<\/em><\/p>\n","protected":false},"featured_media":5312,"template":"","platform":[61],"class_list":["post-5831","platforms","type-platforms","status-publish","has-post-thumbnail","hentry","platform-aktiv-verwaltete-investitionsplattformen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMYK | Griffin Capital Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/griffin-cp.com\/de\/platforms\/smyk\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMYK | Griffin Capital Partners\" \/>\n<meta property=\"og:description\" content=\"SMYK ist eine ikonische Kindermarke mit einer Markenbekanntheit von 92\u202f%*, einem au\u00dfergew\u00f6hnlichen Markenvertrauen und einer klaren Marktf\u00fchrerschaft im Kindersegment. 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